Security Materials business takes aims at billion dollar problem
Authentix, a global leader in anti-counterfeiting and brand protection solutions, partners with Xerox Research to develop unique security markers
While Xerox is known for and is a pioneer in the areas of traditional xeroxraphy — a “...process in which black or colored powder adheres to parts of a surface remaining electrically charged after being exposed to light from an image of the document to be copied” — this
This application of new materials and new applications for marking is one area that XRCC has helped to pioneer.
I worked with Xerox Corporate Communications to develop a communication strategy to build a profile for this exciting new technology.