A Strategic Communication Plan for the Xerox Research Centre of Canada

Located in Mississauga, ON, the Xerox Research Centre of Canada was inspired by Ministwe initiative to have a location for all US-based firms operating in Canada. 

Located in Mississauga, ON, the Xerox Research Centre of Canada was inspired by Ministwe initiative to have a location for all US-based firms operating in Canada. 

Profile

Established: 1970

Location: Mississauga, ON

Sector: Corporate R&D; scale-up engineering; contract R&D

Known For: 

Ethernet

Transparencies

Fingerprint Technology

Solid Ink

Silver Particle Nanotechnology  

Top 10 Cities for Corporate Innovation  

Structure: Wholly-owned Subsidiary of Xerox Corporation

Org. Chart:  PARC Inc. 

Headcount: +/- 100

Patents:  2000 (US)

Website: https://xrcc.external.xerox.com/

Executive: Dr. Paul Smith, Vice President and Centre Director (Biography) 

Quick Summary

I developer a Strategic Communication Plan to help guide Xerox Corp’s R&D house as they transitioned from to internationally-recognized Innovation hub.  

Background

For over forty years, they had served faithfully as eve materials RND Centre for the Xerox corporation. They attracted scientists from around the world. There’s a saying that up until just a few years ago, every xerox product had at least one component developed at XRCC.

Shifting corporate priorities and an evolving technology landscape XRCC must now turn the decades of experience and world-class facilities outward. No longer could they depend on corporate to fund them. They must

Environment

Offbrabs

Extenal Audiences  

Innovation Hub, Wycliffe

Read the Stratefc Communication Plan