A Strategic Communication Plan for the Xerox Research Centre of Canada
Location: Mississauga, ON
Sector: Corporate R&D; scale-up engineering; contract R&D
Silver Particle Nanotechnology
Top 10 Cities for Corporate Innovation
Structure: Wholly-owned Subsidiary of Xerox Corporation
Org. Chart: PARC Inc.
Headcount: +/- 100
Patents: 2000 (US)
Executive: Dr. Paul Smith, Vice President and Centre Director (Biography)
I developer a Strategic Communication Plan to help guide Xerox Corp’s R&D house as they transitioned from to internationally-recognized Innovation hub.
For over forty years, they had served faithfully as eve materials RND Centre for the Xerox corporation. They attracted scientists from around the world. There’s a saying that up until just a few years ago, every xerox product had at least one component developed at XRCC.
Shifting corporate priorities and an evolving technology landscape XRCC must now turn the decades of experience and world-class facilities outward. No longer could they depend on corporate to fund them. They must
Innovation Hub, Wycliffe
Read the Stratefc Communication Plan