Developing a media relations strategy for the Xerox Research Centre of Canada
Minister of Science Navdeep Bains visits Xerox Research Centre
The current Vice President had had a bad experience with media a year or two before I arrived and was extremely hesitant to entertain any interview requests or exposure.
After some gentle coaxing — and strategy sessions around messaging, narrative, what was up for discussion and what was not, and agreement that only the VP, the Client Service Director, and myself would engage the media — he was more comfortable with a media relations strategy.
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Xerox Research Centre of Canada’s innovation hub helps position Toronto as one of top ten cities for corporate innovation
Intellectual property awards reveal the future at the Xerox Research Centre of Canada
Canada’s Financial leaders gather in Halifax this June