A Strategic Communication Plan for FEI Canada

FEI Canada’s annual conference attracts the top tier of Canada’s financial leadership to meet about the future of the CFO.  

FEI Canada’s annual conference attracts the top tier of Canada’s financial leadership to meet about the future of the CFO.  

Summary: A Strategic Communication Plan, supporting the 5-year Strategic Plan, was developed

  • Profile +

  • Structure: Federal Non-Share Caputal Corporation

    Year established: 1948

    Status: Professional Association

    Number of Members: 1500 +

    Headquarters: Toronto

    Locations: 12 chapters across Canada


Background

Like many member-based associations, FEI Canada must continuously demonstrate its value to members, prospects, strategic partners and sponsors.

With membership falling steadily over the past few years, and new options for vying for member attention, time, and dollars, FEI Canada needed to refresh - or reinvent - it’s purpose.

Wirh an eye to the future financial leaders of Canada, newly-minted President and CEO Pete Pigott developed a plan to grow membership and orient the organization towards a sustainable future.

Michael Demone