A Strategic Communication Plan for FEI Canada
Summary: A Strategic Communication Plan, supporting the 5-year Strategic Plan, was developed
Structure: Federal Non-Share Caputal Corporation
Year established: 1948
Status: Professional Association
Number of Members: 1500 +
Locations: 12 chapters across Canada
Like many member-based associations, FEI Canada must continuously demonstrate its value to members, prospects, strategic partners and sponsors.
With membership falling steadily over the past few years, and new options for vying for member attention, time, and dollars, FEI Canada needed to refresh - or reinvent - it’s purpose.
Wirh an eye to the future financial leaders of Canada, newly-minted President and CEO Pete Pigott developed a plan to grow membership and orient the organization towards a sustainable future.